Superior Choice Credit Union is excited to announce that we will be gradually updating our logo in various places over the coming months. With the credit union entering a new phase in its history, pending the regulatory approval of the acquisition of Dairyland State Bank (originally announced in February), a refreshed logo signifies growth, strength, and new chapter for Superior Choice Credit Union.
Over the coming months you will see our current purple-colored logo replaced with a new logo that boasts a timeless font, bold design, and contemporary color palette. While the update is not a dramatic change from the logo that has served us well for more than 10 years, we are excited to update our brand to better reflect our membership and future growth.
You will first see the updated logo and color palette on our website and social media profiles beginning July 17-18. In the weeks and months following the initial website launch, you will see the updated logo in It's Me 247 Online Banking, on our mobile app, on your statements, and on other marketing materials.
Below is a screenshot of what the SCCU website will look like after the updates are made July 17-18. It is important to note that just the logo and some colors will be updated on the website. You will still be able to access the same pages, online banking login, and links that you have been able to access before.