Paying it forward. This is our currency.

Photo of person writing checkPay it forward without paying out-of-pocket!

Gividends allows you to automatically make donations to a charitable organization of your choice from a curated list of local and national organizations. It's easy to make donations using the dividends you earn on your deposit accounts including Savings, Money Market, Christmas Club, Share Certificate, or AMP Checking accounts. Transfers are set up to automatically make donations on your behalf based on the dividends you earn from your chosen accounts. 

Talk with a Superior Choice Credit Union financial specialist today to complete a Gividends enrollment form. You can choose a recipient organization from a curated list of charitable organizations:

  • Center Against Sexual and Domestic Abuse, Inc. (CASDA)
  • Northwood Children’s Services
  • Valley Youth Center
  • Animal Allies Humane Society
  • American Red Cross serving Northern MN
  • North Country Independent Living
  • Humane Society of Douglas County, Inc.
  • The BRICK Ministries Food Shelf
  • Chequamegon Humane Association
  • The Friends of Copper Falls State Park, Inc.


Terms and conditions: Dividends are paid to your account as usual, including updating your YTD dividend amounts for later tax reporting. Then the designated portion is simply transferred back out of the account to a designated account to be sent by the credit union to the appropriate charity. There is no cost to enroll in this program. It is important to note that you will continue to be responsible for paying taxes on ALL dividends, even the dividends you contribute to the selected charity. To discontinue your participation in Gividends, you must provide Superior Choice Credit Union with written notice of your wish to discontinue participation in the program.